Every year, Mother's Day stands out as one of the most important celebrations in our society. Although it is now marked by advertising campaigns and promotions, this day has a special origin. In 1922, the newspaper Excelsior launched an initiative to honor mothers, giving rise to the tradition we know today. Today, the role of brands on this date goes beyond simple promotions. It's about emotionally connecting with their audience, creating messages that truly resonate and stand out in the hearts of consumers. Some brands have managed to do this brilliantly, such as Nestlé NIDO, with campaigns like this one: Beyond marketing, Mother's Day is an opportunity to recognize the invaluable work of moms, whether as individuals or as brands. Companies that manage to stand out from their competition often take a step forward, making their messages more human, authentic, and tangible.

**Is your brand working to stand out in this process?** In a competitive world, being relevant means more than just selling; it means connecting.